ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish. ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator. ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background. Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background. ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish.
ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator.
ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background.
Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background.
ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
ColourPop Ultra Matte Lip in Toast, a warm cocoa brown liquid lipstick, shown open with doe-foot applicator and blush cap with white stars beside a bold matte swatch on a white background, highlighting its long-wear, high-pigment finish. ColourPop Ultra Matte Lip in Toast coating lips on multiple skin tones, showcasing a warm toasted brown nude with a smooth ultra‑matte finish; collage displays close‑up swatches plus the liquid lipstick tube and doe‑foot applicator.
ColourPop Ultra Matte Lip in Toast stands centered over three lipstick swatches, highlighting full-coverage, weightless matte payoff; long-lasting, comfy nude-rose shade with peachy undertones on a pink starry background.
Doe-foot applicator coated with Toast, a warm brown ColourPop Ultra Matte Lip, showcasing its velvety, rich pigment in a macro close-up against a white background.
ColourPop Ultra Matte Lip in Toast standing boxed, warm terracotta nude liquid lipstick shown through a pink star-print carton window, tube labeled Ultra Matte, 3.7g/0.13oz, on a clean white background.
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Ultra Matte Lip

Toast

4.5
Rated 4.5 out of 5 stars
21,785 Reviews

Toast - Cool brown

🌱 Vegan
🐰 Cruelty-free
🎨 Ultra-pigmented
💌 Long-lasting
🧸 Comfy + non-drying
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 21,785 reviews
21,785 reviews
  • Monaliza A.
    Verified Buyer
    Reviewing
    Off The Record
    I recommend this product
    Rated 5 out of 5 stars
    8/2/26
    Favorite

    My favorite color from this brand

  • Maria M.
    Verified Buyer
    Reviewing
    Bumble
    I recommend this product
    Rated 5 out of 5 stars
    7/30/26
    Liked it

    Smaller then before

  • Marla P.
    Verified Buyer
    Reviewing
    Panther
    I recommend this product
    Rated 5 out of 5 stars
    7/28/26
    Perfect!

    This arrived in careful packaging. The product applies easily and washes off easily as well.

  • Montserrat M.
    Verified Buyer
    Reviewing
    Melonade
    I recommend this product
    Rated 5 out of 5 stars
    7/28/26
    #1 Lippie

    I’ve been using this product for years. Ladies always compliment and ask what product I use. Lasts all day without having to reapply.

  • Patty P.
    Verified Buyer
    Reviewing
    Fifth Avenue
    I recommend this product
    Rated 5 out of 5 stars
    7/20/26
    Perfect Everyday Lip Color

    Lipstick stays on for hours and looks flawless. It is a matte look so can be drying but that doesn’t bother me. Love it!